Mid-Missouri loves rock, so 102.3 BXR is searching for Columbia’s most outstanding rock music talent. The contest is part of neXt2rock 2017, a national and grassroots competition conducted by Cumulus Media to discover rock music’s newest hit-maker. The local winner will go on to qualify for the final rounds of this competition, to be judged by a stellar panel of rock luminaries.
neXt2rock is Cumulus Media’s second installment of the “Next” franchise which was launched last year with NASH Next, the successful country version of the competition. While television boasts several talent competitions, only the “Next” franchise contests offer its winners coveted radio play, which is the most effective medium to cultivate an artist and propel a major music career.
Emerging artists have been rated by local BXR listeners and the top five will be judged at this showcase by local music industry professionals in their communities. Finalists, and the 2017 winner, will be selected by a panel of music luminaries, including Gavin Rossdale; Scott Borchetta, founder, president and CEO of Big Machine Label Group, the world’s #1 independent record label; famed music producer Bob Ezrin (Lou Reed, Alice Cooper, Kiss, Pink Floyd, Peter Gabriel, and Phish); Songwriters’ Hall Of Fame Desmond Child (Kiss, Cher, Aerosmith, Bon Jovi, Ricky Martin, Kelly Clarkson, and Selena Gomez); and legendary rock guitarist Steve Jones of the Sex Pistols.
About neXt2rock, Borchetta said, “Rock never dies… it’s the recoiled cobra snake that waits for its moment and then strikes with a vengeance. I’ve been seeing the resurgence of a new generation of young rockers around the fringes of the main stream who are ready for a new national platform. It’s irreverent… like it’s supposed to be… it’s loud like it’s supposed to be… it’s got a new attitude and it’s gaining an underground audience… like it’s supposed to… and now we’re going to expose it coast to coast and enable these new young rock stars to connect with a national audience and hotwire the scene. Count this as a warning.”
In our local showcase, five of Mid-Missouri’s top bands will put on a night of spectacular rock, and you can be a part of helping us choose a finalist to send to LA. Each band will take People’s Choice votes in the form of cash. Each dollar the band raises the night of the show will count as one vote, and the people’s choice is considered as 25% of the overall voting, along with judges scores. All the money raised will benefit St. Jude Children’s Research Hospital, and go through BXR’s new commitment to St. Jude Rocks, a campaign to raise money for the hospital by rock radio stations around the country.